Privacy Policy
1. Name and contact details of the controller and the company data protection officer
This data protection information applies to the data processing by:
Controller:
MartinBähr GmbH
Michael-Stein-Straße 24
D-66802 Überherrn-Berus
Email: martin.baehr@baehr-gmbh.com
Telephone: +49 (0) 6836 920751 Telefax: +49 (0) 6836 920752
The company data protection officer of Martin Bähr GmbH can be contacted at the aforementioned address, for the attention of Mr Martin Bähr, or can be reached at martin.baehr@baehr-gmbh.com.
2. Collection and retention of personal data and the nature and purpose of their use
a) During a visit to the website
When you visit our website www.baehr-gmbh.com, information is automatically sent to our website server by the browser used on your end device. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and is stored until automated deletion:
• IP address of the requesting computer,
• Date and time of the visit,
• Name and URL of the data retrieved,
• Website, from which the visit originates (referral URL),
• Browser used and and, where applicable, the operating system of your computer as well as the name of your access provider.
The aforementioned data will be processed by us for the following purposes:
• Safeguarding of smooth connectivity of the website,
• Safeguarding of comfortable browsing on our website,
• Evaluation of system security and stability, and
• For other administrative purposes.
The legal basis for data processing is article 6 paragraph 1 point 1 under f of the GDPR. Our legitimate interest follows from the purposes for data collection enumerated above. In no instance whatsoever do we use the collected data for the purpose of drawing conclusions about your person.
In addition, we use cookies and analysis services when you visit our website. You can find more detailed explanations in articles 4 and 5 of this privacy statement.
b) When subscribing to our newsletter
If you have expressly gave consent in accordance with article 6 paragraph 1 point 1 under a of the GDPR, we will use your email address to send you our newsletter on a regular basis. To receive the newsletter, it is sufficient to provide an email address.
Unsubscribing is possible at any time, for example via a link at the end of each and every newsletter. Alternatively, you can also send your unsubscribe request at any time by email to martin.baehr@baehr-gmbh.com.
c) When using our contact form
For questions of any kind, we offer you the possibility of contacting us via a form provided on the website. In this respect, it is necessary to provide a valid email address so that we know from whom the request originates and so that we can reply to it. Further information can be provided voluntarily.
The data processing for the purpose of contacting us is carried out in accordance with article 6 paragraph 1 point 1 under a of the GDPR on the basis of your consent given voluntarily.
The personal data collected by us for the use of the contact form shall be erased automatically after completion of your request.
3. Transfer of data
Your personal data are not transferred to third parties for purposes other than those enumerated below.
We only share your personal data with third parties if:
• you gave your express consent to this in accordance with article 6 paragraph 1 point 1 under a of the GDPR,
• the transfer is necessary in accordance with article 6 paragraph 1 point 1 under f of the GDPR for the assertion, enforcement or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in not having your data transferred,
• in the event that there is a legal obligation for the transfer pursuant to article 6 paragraph 1 point 1 under c of the GDPR, and
• this is legally permissible and necessary according to article 6 paragraph 1 point 1 under b of the GDPR for the handling of contractual relationships with you.
4. Cookies
We use cookies on our website. These are small files that are automatically created by your browser and stored on your end device (laptop, tablet, smart-phone or similar) when you visit our website. Cookies do not cause any damage to your end device and do not contain viruses, Trojans or other malware.
Information is stored in the cookie that is related to the specific end device used. However, this does not mean that we consequently obtain direct knowledge of your identity.
The use of cookies serves, on the one hand, to make the use of our offer more agreeable for you. We use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically erased after you have left our site.
In addition, for the optimisation of the user-friendliness we also use temporary cookies that are stored on your end device for a certain fixed period of time. If you visit our website again to use our services then it is automatically recognised that you have already visited us and what entries and settings you used so that you do not have to enter them again.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of the optimisation of our offer for you (see article 5). These cookies enable us to automatically recognise that you have already visited us when you visit our website again. These cookies are automatically erased after a certain period of time.
The data processed by cookies are necessary for the aforementioned purposes for the protection of our legitimate interests and those of third parties in accordance with article 6 paragraph 1 point 1 under f of the GDPR.
Most browsers accept cookies automatically. However, you can configure your browser in such way that no cookies are stored on your computer or a message is always shown before a new cookie is created. However, the complete deactivation of cookies may imply that you cannot use all the functionalities of our website.
5. Analysis tools
a) Tracking tools
The tracking tools specified below and used by us are carried out on the basis of article 6 paragraph 1 point 1 under f of the GDPR. With the tracking tools used, we want to safeguard a needs-based configuration and the ongoing optimisation of our website. On the other hand, we use the tracking tools to statistically record the use of our website and to evaluate it for the purpose of the optimisation of our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned article.
The respective purposes for the data processing and the categories of data can be found in the corresponding tracking tools.
i) Google Analytics1
For the purpose of needs-based configuration and ongoing optimisation of our pages, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as: "Google"). In this context, pseudonymised user profiles are created and cookies (see under article 4) are used. The information generated by the cookie about your use of this website, including your
• Browser type / version,
• Operating system used,
• Referral URL (the previously visited website,
• Host name of the requesting computer (IP address),
• Time of the server request,
is transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services associated with the use of the website and the internet for the purposes of market research and the needs-based configuration of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process these data on our behalf. Under no circumstances whatsoever shall your IP address be combined with other data held by Google. The IP addresses are anonymised so that identification is not possible (IP masking).
You have the possibility of preventing the installation of cookies by configuring your browser software accordingly; however, we would like to bring to your attention that in that case it may not be possible to use all the functionalities of this website to their full extent.
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of these data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
By way of alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie shall be installed, which prevents the future collection of your data when visiting this website. The opt-out cookie is only valid for this browser and only for our website and is stored on your device. If you delete the cookies in this browser then you must also install the opt-out cookie again.
Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).
ii) Google Adwords Conversion Tracking
In order to statistically record the use of our website and to evaluate it for the purpose of the optimisation of our website for you, we also use Google Conversion Tracking. In the process, Google Adwords installs a cookie (see article 4) on your computer if you accessed our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords website of the client and the cookie has not yet expired then Google and the client can recognise that the user clicked on the ad and was redirected to this page.
Each and every Adwords client receives a different cookie. Cookies can therefore not be tracked via the websites of Adwords clients. The information collected using the conversion cookie is used to create conversion statistics for Adwords clients who have opted in for conversion tracking. The Adwords clients receive the total number of users who clicked on their ad and who were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be identified personally.
If you do not want to participate in the tracking procedure then you can also refuse the installation of a cookie required for this - for example, by means of a browser configuration that generally deactivates the automatic installation of cookies. You can also deactivate cookies for conversion tracking by configuring your browser to block cookies from the domain "www.googleadservices.com". Google's privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).
iii) Matomo
We use the open source software Matomo to analyse and statistically evaluate the use of the website. Cookies are used for this (see article 4). The information generated by the cookie about website use is transmitted to our servers and compiled in pseudonymous user profiles. The information is used to evaluate the use of the website and to enable us to design our website on a needs-oriented basis. The information is not transferred to third parties.
Under no circumstances whatsoever shall the IP address be connected to other data relating to the user. The IP addresses are anonymised so that identification is not possible (IP masking).
Your visit to this website is currently recorded by Matomo web analytics. Click here (https://matamo.org/docs/privacy/) to stop your visit from being recorded.
6. Rights of data subjects
You are entitled:
• to request information about your personal data processed by us in accordance with article 15 of the GDPR. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data were or shall be disclosed, the scheduled retention period, the existence of a right to rectification, erasure, protection of processing or objection, the existence of a right to complain, the origin of your data if they were not collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
• to demand the correction of inaccurate or incomplete personal data stored by us without delay in accordance with article 16 of the GDPR;
• to demand the erasure of your personal data stored by us in accordance with article 17 of the GDPR, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the assertion, enforcement or defence of legal claims;
• to request the protection of the processing of your personal data in accordance with article 18 of the GDPR, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to their erasure and we no longer require the data, but you need them for the assertion, enforcement or defence of legal claims, or you objected to the processing in accordance with article 21 of the GDPR;
• to receive, in accordance with article 20 of the GDPR, your personal data that you provided to us in a structured, common and machine-readable format, or to request that it be transferred to another controller;
• to revoke your consent at any time in accordance with article 7 paragraph 3 of the GDPR. This implies that we can no longer continue the data processing based on this consent for the future and
• to complain to a supervisory authority in accordance with article 77 of the GDPR.. As a rule, you can contact the supervisory authority in your usual place of residence or work location or our corporate seat for this purpose.
7. Right of objection
If your personal data are processed on the basis of legitimate interests pursuant to article 6 paragraph 1 point 1 under f of the GDPR then you are entitled to object to the processing of your personal data pursuant to article 21 of the GDPR, insofar as there are grounds for doing so that arise from your particular situation or if the objection is directed against direct advertising. In the latter case, you have a general right of objection, which is implemented by us without indication of a specific situation.
If you would like to exercise your right of objection or revocation then simply send an email to martin.baehr@baehr-gmbh.com.
8. Data security
We use appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorised access by third parties. Our security measures are continuously improved in line with technological developments.
9. Actuality and change of this privacy statement
This privacy statement is currently valid and was updated in May 2018.
Due to the further development of our website and offers on it or due to amended legal or official requirements, it may become necessary to change this privacy statement. You can access and print out the current privacy policy at any time on the website at www.baehr-gmbh.com.
Note 1 Data protection authorities require the conclusion of a relevant data processing agreement for the permissible use of Google Analytics. A corresponding model is made available by Google via www.google.com/analytics/terms/de.pdf.